Yandy Smith Joins H4HA’s Campaign to ‘Save the Women Not the Boobies’

photo 4

{Photo Credit: SBS Studios}
{Interview/Story Credit: Chrishan Wright of Propel Media}

Binge Magazine sends a huge thanks to Propel Media Group and Chrishan Wright for sharing this with us!

Yandy Smith Joins H4HA’s Campaign to ‘Save the Women Not the Boobies’
By: Chrishan Wright, Propel Media Group

Entertainment powerhouse and ‘Love & Hip Hop New York’ reality-TV star, Yandy Smith joins forces with H4HA’s (Hairless 4 Her Awareness, Inc.) ‘Save the Women Not the Boobies’ campaign, to promote breast cancer awareness within the urban community. Smith, President and Chief Marketing Officer of the über-popular digital lifestyle magazine, ‘Everything Girls Love’ hopes to use her platform to encourage women to know their bodies.

“When you take away a woman, you take away the heart and backbone of a family. It’s a scary and devastating experience“, says Smith during the recent campaign photo shoot.

Combining the elements of a fashion photo shoot with the thought-provoking visual imagery of a woman’s breasts wrapped in pink caution tape, the ‘Save the Women Not the Boobies’ campaign has gone viral due in large part to its emphasis on humanizing the woman battling the disease, not glorifying the breasts attached.

For H4HA founder, Turquoise J. Brown, Smith’s selection as brand ambassador ushers in a new phase for the three-year old organization. “We are in growth mode and are committed to expanding our social reach. Yandy’s energy, drive and hustlerprenuer spirit is one that I’m sure will encourage women to become aware and inspire them to get involved. We are honored by her commitment to our cause.”

Smith has a special message to women facing this difficult journey, “You are not alone, you have the arms of millions of women around the world holding you up and fighting with you and together we can win.”

Campaign photos featuring Yandy Smith will be released on June 16, 2014 on H4HA’s website and on the ‘Everything Girls Love’ website.

For more information or to make a donation to H4HA visit us here!

About Hairless 4 Her Awareness, Inc.
Hairless 4 Her Awareness is a 501c(3) non-profit organization dedicated to promoting breast cancer awareness within the urban community. The organization was conceived by Founder Turquoise J. Brown following the death of her former teacher and close friend to breast cancer. Known for its heart-tugging visual campaigns, Hairless 4 Her Awareness is on a mission engage, inform and empower women to become better informed about their bodies. Learn more at http://h4haonline.org/

About Propel Media Group, LLC
Propel Media Group is a full-service boutique digital marketing, public relations and public affairs firm, known for our comprehensive client engagement approach. We excel at understanding your brand and managing it holistically. Presenting your message in the right manner to maximize brand awareness, increase relevance and enhance loyalty is our priority. Our winning strategies have created breakthroughs for industries including construction, food and beverage, healthcare and non-profit organizations. Visit us at www.propelmediagrp.com.

Related News

Leave a Reply

Your email address will not be published. Required fields are marked *