Via Strozzi to Hold Weekend Pop-up Shop in River North

What: Chicago-based Italian designer, Tanya Franco’s first ever pop-up shop

Where: Shops at North Bridge

When: Two days only – Friday, July 24th and Saturday, July 25th

Details: Via Strozzi, a newly-launched Italian clothing line, will host a pop-up shop to
offer Chicago shoppers a hands-on experience with effortlessly stylish luxury Italian clothing line. The Shops at Northbridge will be home to the brand’s first ever pop-up experience from July 24th through the 25th. Via Strozzi’s current late summer line, as well as selections from the fall preview will be available. Pieces are made in limited quantity and rarely replicated once sold out.

About Via Strozzi

Envisioned, created and developed in the heart of Firenze (Florence, Italy) since 2009, Via Strozzi was founded on the philosophies of encapsulating the artistry in Italian clothing design, the skill of true Italian manufacturing, and the driving principle that exclusivity and limited production of each item allows every woman to be an individual.

Our team of Italian designers at Via Strozzi has been established in Italy for decades. The Italian based staff bring a distinctive multi-generational perspective to women’s fashion – from years of experience in designing women’s clothes, to experience in the heart of manufacturing in Italy. From working with some of the largest and most established Italian fashion brands, to studying at Italy’s best design schools – Via Strozzi has a unique, passionate, highly skilled and dedicated body of people.

The culture and ethos of the Via Strozzi brand is evident in each article of clothing – to make each woman feel individual, special and feminine. Our company values and fundamentals are coupled with our strict design decree: elegant yet whimsical, sophisticated yet sexy, interesting yet easy to wear, distinct yet essential, classic yet modern.

The 2103 launch in North America now allows women outside of Italy the ability to experience the world of Via Strozzi. With the combination of Italian design and manufacturing, and North American efficiency, Via Strozzi offers women an opportunity to dress as though they have stepped out of an authentic Italian boutique. All the clothes and accessories are imported exclusively from Italy to Via Strozzi US and only then offered exclusively through our online boutique, thus allowing our clients to enjoy their exceptional and unique purchases at home within days.


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