Way back when in retail, it was logical to think of your business in terms of channels, but this has all
changed in 2017. The first big change was the advent of technology and the ability to shop globally
at the touch of a button was a cause of concern for retailers. However, for a very long time, people
couldn’t bring their internet into the store and this meant that online elements were still somewhat
separate from your average retailer.
This all changed with the proliferation of mobile devices and customers now had the ability to ‘bring the interest to the store with them’. This infographic from the CUBE takes you through how this has changed the retail business and outlines what they do need to do to keep pace. It is vital to understand the modern journey of consumers as your store risks getting left behind.