Charlotte Chipperfield of The Wine Key

“No matter what kind of day it has been, sipping wine just feels like a big warm hug! It melts the stress away and celebrates the achievements of the day, no matter how small or large.”

Celebrate National Drink Wine Day with Charlotte Chipperfield of The Wine Key!

“Wine is a labor of love and passion just like Mom’s homemade cooking. There is nothing like it.”

Charlotte Chipperfield is the Founder and Owner of The Wine Key. A wine education and consulting business on a mission to make wine less intimidating, enriching lives on sip or click at a time. The Wine Key is a place where wine lovers can learn about wine regardless of knowledge level, helping to bridge the gap and removing the pretentiousness which only serves to intimidate.

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BM: We all know wine is fun, but what makes wine different than other drinks?
CC: Wine is most definitely fun! What makes it so fascinating is that within each bottle, there is a story to be told. Wine is very much an expression of place or “terrior” as the French say. The soils, the climate, the type of grapes, all of these factors play into making a wine before it even hits the cellar. There are literally thousands of decisions that go into making one bottle of wine. Then you add in the extraordinary and passionate individuals known as winemakers who make it all happen. Wine is a labor of love and passion just like Mom’s homemade cooking. There is nothing like it.

BM: Why should we all be wine-educated?
CC: Wine education isn’t about knowing it all or achieving social status. For some it might be, but wine education is really about having the best possible wine experience. It is about understanding what you like, (or don’t like) and being able to communicate that in order to enjoy the moment. There is no time to drink bad wine and no one should ever feel stressed about making a wine selection. Part of learning about wine is knowing where it comes from and what makes a Cabernet Sauvignon from Napa taste different from a Cabernet Sauvignon from Bordeaux, for example.

BM: What is your past experience in wine education?
CC: My experience with wine education really spans from my wine industry experiences. I started as a harvest intern in Sonoma and grew to manage tasting rooms, restaurants and then worked in wine marketing. These experiences all drove to the inception of The Wine Key. I wanted to create a place which made wine fun, informative and casual. Too many times, in tasting rooms and restaurants, I would see people become a deer in headlights, too afraid to say or do the wrong thing. I wanted to create a resource that help to eliminate that fear and intimation center around wine.

BM: Help! What kind of questions can we ask during the twitter chat?
CC: Anything and everything! There really are no stupid questions. Ask where the cherry flavors come from in Pinot Noir. Ask about that drying sensation on your tongue when you sip red wine. Ask about hosting wine tasting parties at home. Ask about food pairings. Ask about the legs of a wine. You name it, I’m here to help!

BM: What is your favorite wine?
CC: I kinda hate this question because it is like asking a mom to pick a favorite among their child. Haha! I tend to gravitate towards Pinot Noir for red wine, or a crisp white wine like an Albranio. But I love trying new wines. After all, that is the best way to learn.

BM: Where is your favorite place to drink wine?
CC: Either on my couch with popcorn watching Scandal or with friends and family over dinner.

BM: What’s your favorite part of having a glass of wine to wind down?
CC: My favorite part of unwinding with wine is the comfort that comes along with it. No matter what kind of day it has been, sipping wine just feels like a big warm hug! It melts the stress away and celebrates the achievements of the day, no matter how small or large.

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