These two are at it again and this time doing it BIG together. Without a doubt, these two stars make up some of the best and most popular songs out today but when you combine them to create one track, there is no telling what you will get out of it. “Low Life” is just one example of what these two can achieve when they collaborate together and it’s nothing but great. Check out the recently released music video to “Low Life” above and be sure to watch these two throughout the year as they continue to dominate the charts!
Set in an appropriately smoky abandoned house, FUTURE and The Weeknd turn up with energetic performances against an uncharacteristically gothic backdrop. It’s another big screen-worthy music video from the multiplatinum Atlanta hip-hop luminary. Earlier this afternoon, he personally teased the day’s impending premiere by taking over MTV’s Snapchat for three hours. He went on to air a 15-second clip on Instagram Music as well.
“Low Life” serves as the penultimate track on FUTURE’s recently released EVOL [Epic Records/A1/Freebandz]. Last month, the project bowed at #1 on Billboard’s Top 200 Albums Chart, making for his third consecutive #1 debut on the respective chart in less than seven months and cementing his place amongst hip-hop divinity.
Earlier this month, FUTURE appeared on Saturday Night Live for the first time. Not only did he spark up scorching performances of “March Madness” and “Low Life” joined by The Weeknd, but he also accompanied Academy Award®-nominee and host Jonah Hill during the monologuesketch. On a preview for the show, he remarked that the episode would be “Sensational.” It proved an understatement as he and Hill delivered a hilarious rendition of “Jumpman” together.
He also just wrapped up his sold out North American headliner, The Purple Reign Tour. The jaunt received overwhelming critical applause across the board. Of the Los Angeles stop, Noiseyclaimed, “Future is subtle and unpredictable, even at his most crowd-pleasing,” going on to conclude, “If nothing else, the success of Future is a tangible connection to timeless artists such as OutKast and Goodie Mob, and a reminder that in hip-hop, creativity breeds creativity.” The Dallas Observer described how, “Future commanded the stage by himself pacing, dancing and jumping all over it as huge panels displayed music videos and Freebandz graphics behind him,” and Houston Press said, “When he touched the stage around 9:30pm, the energy immediately went up.” 303 Magazine wrote, “The trap beats resounded in the skulls of all long after the show had ended, therefore proving a successful Tuesday evening,” and Metroactive applauded, “He works his voice like a jazz soloist does a trumpet. His blurred verses stand alone melodically and unearth sentiments that lie in ineffable remains.”
It still feels like the beginning for FUTURE. As always, this prolific musical force of nature is holed up in the lab cooking up even more music for release soon.
His dynasty will only grow in 2016.
Changing pop culture, the zeitgeist, and the game all at once, Future clawed his way to the top of hip-hop in 2015. He unleashed two unanimously acclaimed mixtapes, Beast Mode and 56 Nights, and seized #1 on the Billboard Top 200 with both the RIAA gold-certified DS2 and his gold collaboration with Drake—What A Time To Be Alive. He conquered year-end lists from Rolling Stone, Complex, Spin, Noisey, NPR, and many more, living up to his nickname “Future Hendrix” by blasting rap quite literally to outer space. His smash singles “F*ck Up Some Commas” and “Where Ya At” [featuring Drake] went platinum, while “I Won” [featuring Kanye West] and “Honest” are gold. He performed show-stopping sets everywhere from ACL and HARD Festival to Jimmy Kimmel LIVE! He made his Saturday Night Live debut in 2016, performing with The Weeknd and joining Academy Award®-nominee Jonah Hill for sketches. He also headlined the sold out PURPLE REIGN TOUR across North America.
Courtesy of epicrecords.com