What: Launch 2015 – Driving Fashion Forward!
Where: In honor of the long standing relationship between Mercedes Benz and fashion, the Autohaus on Edens showroom will be transformed into a dynamic catwalk and fashion hub in conjunction with their yearly, can’t miss, North Shore fashion event Launch 2015: Driving Fashion Forward.
Autohaus on Edens: 1600 W Frontage Rd. Northbrook, IL 60062
When: Sunday, April 12 from 5-7:30 p.m.
Details: Launch 2015: Driving Fashion Forward is an exciting spring fashion preview featuring designs from some of the North Shore’s finest boutiques, a trunk show opportunity for guests to shop accessories and an investment in the fashion industry’s future with an emerging student design competition with Columbia College Chicago. This year the stylish event will benefit The Winnetka Club.
Produced by ZZAZZ Productions and Davenport Designs, the runway show will feature 2014 spring fashions from returning boutiques of Sara Campbell (Winnetka & Lake Forest) Skändal (Winnetka), J.McLaughlin (Deerfield, Hinsdale, and Lake Forest) and new to the show this year are The Lake Forest Shop (Lake Forest), TRIA Boutique (Deerfield) and Juniper Boutique (Northbrook). Guests can wine and dine on exquisite cocktails and hors d’oeuvres provided by Morton’s The Steakhouse, a Balvenie scotch tasting, and the Scrumptious Candy Table for Charity. Then indulge in a polish change or make up freshener mini spa service provided by Red Door Spa for the ladies while shopping a trunk show of the latest fashions from C.D. Peacock, J.McLaughlin, Skändal, and TRIA Boutique. Plus excitement will fill the air with a live auction with one lucky winner receiving a Mercedes experience trip for two courtesy of Autohaus on Edens and Mercedes-Benz USA. A silent auction fills the showroom with items donated from participating partners. The main event includes a runway fashion show with both local boutiques and designs from fashion students at Columbia College.
As the tradition continues, the Autohaus on Edens partners with the Columbia College Chicago Fashion Department will host a competition between senior fashion design students. Student designers will be showcasing looks from their collections to be walked down the runway in front of a panel of esteemed judges. The lucky winner will receive a $5,000 scholarship to use towards school or launching their own collection, courtesy of Northbrook Toyota and Toyota Corporation.
“There is no greater satisfaction than watching firsthand the positive impact a moment can have on someone’s life. This event supports so many local businesses, local charities and students to learn about each other and support their own community. We love planting the seeds with all of partners and watching them grow together”. says Michael Rosengarden, President of Autohaus on Ednes. It is just good fun and good deeds!
Tickets for Launch 2015: Driving Fashion Forward cost $80 for general admission (standing room only) and $100 for VIP which secures a seat next to the runway and a VIP goody bag. For more information or to purchase tickets please visit www.launchfashionshow.com