Celebrate Cinco de Mayo with Sauza® 901® Tequila: No Limes Needed

Sauza 901 2015 Ad Campaign Rick Sour Vane

Just in time to celebrate Cinco de Mayo, Sauza® 901® Tequila has released its newest TV and digital ad campaign starring brand founder, Justin Timberlake. The No Limes Needed campaign highlights the smoothness of Sauza 901 Tequila in a tongue-in-cheek way by chronicling the downfall of limes.

Timberlake stars as Rick “Sour” Vane, an unemployed lime who is “green” with envy over the popularity of Sauza 901 Tequila. The campaign taps into Timberlake’s renowned comedic prowess and enlists the talent of former “Saturday Night Live” writer Paula Pell as well as music video and film directors, the Malloy Brothers.

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