POP-UP STORE LAUNCH AT WILDSTYLE, L.A, APRIL 16TH
Fresh off the plane in California to celebrate the release of his debut album in Los Angeles and Palm Springs, Brodinski and the BMC crew will also be at the Wildstyle Store in LA on April 16th to launch their pop up shop.
After a few years of musical happiness with their record label Bromance, Louis Brodinski and Emmanuel Barron have teamed up with Michael Dupouy (La MJC, All Gone Book, Club 75) to create their clothing brand, BMC Paris. With Guillaume Berg and Philippe Cuendet providing art-direction, BMC takes its inspiration from both electronic and rap music, offering its own unique vision of “streetwear”.
After the launch at Art Basel Miami, the brand was exclusively available at Parisian based concept store, colette. Now BMC Paris have just opened their own online shop, www.bmcparis.com, where they feature their collection of Parisian-made basics.
About the Founders:
Louis Brodinski is the symbol of a whole generation. Gifted DJ and respected producer (recent credits include the likes of Kanye West, Theophilus London, to name a few), he earned his title of leader of the french electronic scene in less than ten years and has become an internationally recognised star.
His recently released and critically acclaimed debut album “Brava” has helped redefine the frontier of electronic and rap music while Bromance Records (which was cofounded with his manager and CEO of Savoir Faire Cie, Emmanuel Barron) has become one of the most iconic electronic labels in recent years.
The author and publisher of cult street culture bible ‘ALL GONE’ for nine years now, Michael Dupouy, founded La MJC which has seen collaborations with some of the most pivotal leaders of ‘streetwear and sneakers culture’ before becoming a frequent and recurrent collaborator with colette.