For many small business owners, developing and executing a successful marketing strategy is a challenge. You’re probably responsible for a number of different areas of your business, which can make investing in putting a plan together a daunting experience.
Equipping yourself with the necessary know-how can help you carry out a successful marketing strategy and skyrocket your business to the next level. That’s why we’ve put together a list of tips that will help you target your resources to what is most effective when it comes to marketing your business in 2019.
Utilize the Power of Social Media
Social media is one of the most affordable and effective ways to market your business in this day and age. You can convey targeted messages in real time to an audience that is able to relay their thoughts and opinions of your business back to you. This not only makes social media great for marketing, but also for market research.
Frequent interaction with your customers allows you to gain an insight as to where you can improve your products and services. Sure, complaints and grievances will inevitably arise, but handling these issues publicly in a mutually beneficial manner only further promotes a positive image of your business.
Take a moment to scan through social media hubs that are trending today and determine which is best for your business to get started on. At the very least, you should have a Facebook and Twitter page. More niche sites such as YouTube and Tumblr are better suited towards certain businesses, such as video production and photography companies.
Optimize Your Website
What may have worked in terms of the content, design and structure of your website a few years ago is likely outdated and ineffective by today’s standards. Google’s algorithm for ranking websites on its results pages changes frequently, which means staying up to date with modern trends is key to using your website effectively as a marketing tool.
Ensure that your website features a modern, clean layout that clearly conveys your message. One of the most important factors to look at is whether it features a responsive design. Most internet users today will be accessing your site from their smartphones, so it pays to ensure that they enjoy a smooth experience.
Your website should also be easy to navigate, quick to load and rich in valuable content. Focus on quality over quantity, only adding content that helps sell your products or explain your business to visitors. Of course, optimizing your website yourself is no small feat and leaving it to a professional will ensure that everything is done right.
If you want to know more about the power of digital marketing, be sure to take a look at Fang Digital’s article on What Is Digital Marketing. They also offer SEO, PPC, social media marketing and a number of other services that will help you take full advantage of the benefits that the internet has for your business.
Grow Your Digital Presence
There are countless directories and review websites on the web where your potential customers go to find out about businesses in their area. Popular hubs such as Google My Business, Yellow Pages, Yelp and Groupon make it easy for you to put your business on the map, interact with customers and grow your brand image.
It’s also possible to promote new products and services on these platforms through their video and photo features. Be sure to establish your business on as many appropriate directories and review websites as possible in order to gain maximum exposure. After all, it’s free and doesn’t take more than a few minutes.
Build Relationships Through Email Marketing
It’s important find and attract customers who are interested in your products and services, but keeping them around and turning them into repeat customers also has immense value for your business. Email marketing is one of the most affordable and effective ways to stay in touch.
Growing an email list is as simple as creating a form on your website. You can offer enticing deals or giveaways for those who sign up in order to make your form more effective. From here, it’s all about building relationships through purposeful campaigns. This includes educational content, special offers and new product introductions.
Invest in Your Community
As powerful as marketing your business in the digital space can be, it’s always good to look back and find ways to grow your presence in the real world. Whether it’s creating a fundraiser, sponsoring a local event or volunteering, giving back to your community is one of the best ways to develop a positive image for your business and get your name out.
Providing value through community engagement, quality content and desirable service is key to a successful marketing strategy. While it may take some time for you to fully realize your marketing plan, carrying it out in the digital space is sure to provide great results in record time. It’s up to you to make it happen today.